The Case of Pervasive Environments
نویسندگان
چکیده
The increasing competition among territories forces the tourism industry to develop new marketing strategies capable of spreading the touristic potentiality of the territory, in order to attract more touristic flows (Dwyer et al., 2009; Zhang et al., 2009; Pantano & Naccarato, 2010). Form a tourists point of view, the industry tries to develop the offer which best fits consumers’ needs, whereas from a managerial standpoint, the industry tries to develop new strategies capable of maximizing the profitability of local business, of optimizing the impact of tourism by ensuring a sustainable balance between economic benefits and socio-cultural and environments effects, of improving the quality of life of the local population (Buhalis, 2000). ABSTRACT
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